New York Gov. Cuomo plugs Catskills with Robert De Niro

Above: A poster promoting Lake Wawaka in the Delaware County hamlet of Halcottsville, one of six ads that will promote the Catskills region in the NYC public transit system this summer. To see all six posters, click here.
Gov. Andrew Cuomo pulled out all the stops to promote the Catskills region this week. As his staff bombarded social media with a media blitz about the charms of the Catskills region, the governor spent a day hitting Catskills tourism hotspots, at one point appearing with movie star Robert De Niro at the Bethel Woods Center for the Arts in Sullivan County, the site of the 1969 Woodstock Festival.
De Niro, who owns 78 acres in the Ulster County town of Gardiner, cracked Borscht-Belt-style jokes while extolling his love of the Catskills.
“I wanted to change my name from Robert De Niro to Rugelach De Goldfarb De Niro Steinberg, and spend the summers in the Catskills telling jokes,” De Niro said, according to the Times Herald-Record.
Above: Robert De Niro delivers a tribute to Borscht Belt-style jokes. Video via New York Upstate.com.
“If there is a region of the state that has more potential for tourism activity, it is the Catskills,” Cuomo said, according to a transcript of his remarks issued by his office. “Mr. De Niro and I were talking on the way up, it is still basically a secret for generations of New Yorkers.”

Above: Actor Robert De Niro, who has a home in Ulster County, delivers one-liners at the Bethel Woods Center for the Arts on June 30 as part of the Catskills Challenge. Photo via the Gov. Andrew Cuomo Flickr page.
On Wednesday, June 29, Cuomo was scheduled to take a “Ride the Catskills” motorcycle ride from Windham to Roscoe, stopping at Woodstock Harley-Davidson and Belleayre Mountain Ski Center along the way. But, according to the Catskill Mountain News, Cuomo himself wasn't in the convoy of bikers that made the trip.
On Thursday, June 30, the governor did show up at the “Catskills Challenge,” a day of activities modeled after a similar event his administration launched in the Adirondacks three years ago.
The Catskills Challenge began with the appearance with Robert De Niro in Bethel and ended with the governor racing state legislators in rafts on the Delaware River. (Naturally, the governor won, according to the Times Herald-Record.)











