Farm to Market Conference

"No Calico:" A Farm to Market interview with Bruce Baker

By Julia Reischel
3/24/11 - 5:13 pm

Bruce BakerBruce BakerFor the third and final installment in our series of interviews with experts who will speak at this Sunday's Farm to Market Conference in Liberty, we talked with Bruce Baker, a marketing consultant who teaches farm and food business people how to improve their sales, packaging, and customer relations. He surprised us with some strong opinions about what he called "country sappy stuff."

Watershed Post: What will you talk about at the conference?

Bruce Baker: My area of expertise is sales and customer service: what to say and how to use language that entices people. It’s following the four distinct phases of a sale, and improving the visual merchandising. I find that these farmers' markets that are just starting up, someone brings a card table and flops some garlic on it on top of a tablecloth with a crazy calico print on it. The result is busy and slapdash.  Read more

Farm to Market: An interview with Martin Butts

By Julia Reischel
3/23/11 - 4:59 pm

Martin ButtsMartin ButtsFor the second installment in our series of interviews with experts who will speak at this Sunday's Farm to Market Conference in Liberty, we talked with Martin Butts, a Syracuse-based local food advocate and consultant for small food producers who also represents his own line of local food products, Small Potatoes. Butts is the author of a manifesto that has been making the rounds in foodie circles -- it calls for all participants in the food chain to pledge to collaborate to make fresh local food available to all.  Read more

Farm to Market: An interview with Deb Kavakos

By Julia Reischel
3/22/11 - 3:49 pm

Deb KavakosDeb KavakosThis year's Farm to Market Conference, a get-together sponsored by Pure Catskills and being held this Sunday in Liberty, is an annual conclave of growers, distributors, marketers, and buyers from all points in the food chain. We attended last year and were amazed with how many fruitful conversations we had about food and farms in the Catskills.  Read more

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