New "Fresh from Catskills" Campaign Promotes Specialty Crops During Fall Harvest
9/18/12 - 1:31 pm
A new campaign promoting specialty crops in the Catskills will help local consumers and visitors learn more about where to find locally grown produce at farmers' markets, farmstands and pick-your-own farms, and how to prepare and enjoy the seasonal bounty.
Launched this month and running through December, the "Fresh from the Catskills" campaign increases awareness of the benefits of buying regionally grown fruits, vegetables and other edible specialty crops in Delaware, Greene, Sullivan and Ulster counties. The campaign includes print, radio and online advertising, social media, giveaways and other promotional activities. Consumers can follow the Pure Catskills Facebook page and tweets from @PureCatskills for coupons and special giveaways, "Fresh from the Catskills."
County specific listings of farmers' markets, farmstands and pick-your-own farms and harvest festivals, as well as seasonal recipes, facts and other tips directly related to featured specialty crops can be found on Pure Catskills' "Fresh from the Catskills" webpage atwww.buypurecatskills.com/freshfromthecatskills.html. The campaign will promote the abundance of available fresh, local products in the Catskills, ranging from tomatoes, corn, melon and grapes to pumpkins, squash and root vegetables and pick-your-own Christmas trees and evergreens.
Funding for the new campaign comes from an $18,550 grant to the Watershed Agricultural Council (Council) from New York State Department of Agriculture & Markets through the United States Department of Agriculture (USDA) Specialty Crop Block Grant Program. "Specialty crops are incredibly valuable to New York State's economy, environment and quality of life," said NYS Department of Agriculture & Markets Commissioner Darrel Aubertine. "Locally produced fruits, vegetables and other edible specialty crops offer the State's residents -- of all ages -- healthy and delicious options for a diverse and nutritious diet."
The Council is working with Kingston-based CRSR Designs on the campaign that includes ads inEdible Hudson Valley, Catskill Mountain Region Guide, and WatershedPost.com, as well as radio spots on WAMC/AMK-FM, WDST-FM, WDLA-FM, WDHI/IYN-FM and WTBD-FM.
About Pure Catskills
Pure Catskills buy local campaign is an economic initiative of the Watershed Agricultural Council. The Council protects both the rural, land-based economy of the watershed region and the drinking water quality of over nine million people. Working with farmers, agribusinesses, forest landowners, forest industry professionals and others, the Council seeks to enhance both business profitability and environmental stewardship. It also champions the use of conservation easements as an option to keep land within a working landscape context. The Council works through partnerships with other nonprofits organizations, government agencies and community stakeholders to achieve its purpose. For more information, visit www.buypurecatskills.com or follow Pure Catskills on Facebook or Twitter.
About the Watershed Agricultural Council
The Watershed Agricultural Council is funded by The New York City Department of Environmental Protection, the U.S. Department of Agriculture, the U.S. Forest Service, and other federal and foundation sources. The Council is an equal opportunity employer and provider. For more information, visitwww.nycwatershed.org.
This Sponsored Story is paid advertising. To see more information about the business, click the link below:
|Repurposing on the Farm|
|Frost Warnings... Really?!|
|Spring Redecorating in the Henhouse|
|Margaretville Store Closing Sale!|
|Oneonta Remodeling Sale Going On At All Catalog Outlet Locations!|
|Spillian is Hiring! Special Event Servers Wanted!|
|Myth America, Tuesdays at 9 AM on WIOX Radio|
|Thanks to NYNJTC and Upstate Adventure Guides for a Great Year of Trail U at Spillian!|
|Fiber Arts Weekend and Fresh Chicken!|
|Fiber Arts Weekend at Heather Ridge Farm|
|Sunday May 24 BBQ, Fresh Chicken, New Summer Hours|
|Supper Club this Saturday, May 16|
|A Catskills forest dweller – the Rosy Maple Moth – Pretty in Pink!|
|Dicentra part II (Two Catskills wildflowers)|
|Dicentra Part I (Bleeding Hearts, or why do plant names change?)|
|A TASTE OF ANEMONE|
|Free anniversary tastings starting Friday, May 22 at 5pm!|
|Memorial Day and One Year Anniversary Tasting Events!|
|Log Home at Silver Lake|
|A Living Heritage|
|See the Tinderbox's Grills In Action - Memorial Day Weekend|
|Lightweight, Portable Stoves for Campers and Backpackers|
|Memorial Day Weekend - Celebrate Ten Years of Tay Tea!|
|It's Time for Cold-Brew Iced Tea!|
|Celebrate Mother’s Day with Tay Tea!|
|Save the Dates! Tay Tea Spring Events|
|Art in the Catskills This Memorial Day Weekend|
|Orquesta SCC Kicks of Summer Season at the Roxbury Arts Group|
|Roxbury Welcomes You This Memorial Day Weekend|
|Swap Your Seeds!|
|How Do You Celebrate Spring?|
|Dreamy new landmark townhouse vacation rental in happening Hudson|
|Celebrating 'All Things Local' this week with Nicole Day Gray / All Things Hive321 with Theresa Spinelli|
|Celebrating 'All Things Local' this week with Nicole Day Gray / All Things Catskills Grit with Michael Wentland|
|Keeping Life Simple - Beautiful Bovina Farmhouse, 2 Ponds & 16+/- acres.|
|Rondout Creek Lodge: Sunny, streamfront home with great room and 2 fireplaces on 53 acres near waterfalls and Blue Hole|
|Spa Treatments for a Cause at the Emerson Resort & Spa|
|Last Minute Savings at the Emerson Spa|
|JOHN VANDERLYN IN VIRGINIA AND WASHINGTON, D.C.|
|Take Mom to the Andes Hotel on Sunday!|
|GCSWCD EDUCATION AND OUTREACH COORDINATOR|
|Raffle for Roxbury Volunteer Fire Department|
|Andes Central School Spring Picture Day|