New "Fresh from Catskills" Campaign Promotes Specialty Crops During Fall Harvest
9/18/12 - 1:31 pm
A new campaign promoting specialty crops in the Catskills will help local consumers and visitors learn more about where to find locally grown produce at farmers' markets, farmstands and pick-your-own farms, and how to prepare and enjoy the seasonal bounty.
Launched this month and running through December, the "Fresh from the Catskills" campaign increases awareness of the benefits of buying regionally grown fruits, vegetables and other edible specialty crops in Delaware, Greene, Sullivan and Ulster counties. The campaign includes print, radio and online advertising, social media, giveaways and other promotional activities. Consumers can follow the Pure Catskills Facebook page and tweets from @PureCatskills for coupons and special giveaways, "Fresh from the Catskills."
County specific listings of farmers' markets, farmstands and pick-your-own farms and harvest festivals, as well as seasonal recipes, facts and other tips directly related to featured specialty crops can be found on Pure Catskills' "Fresh from the Catskills" webpage atwww.buypurecatskills.com/freshfromthecatskills.html. The campaign will promote the abundance of available fresh, local products in the Catskills, ranging from tomatoes, corn, melon and grapes to pumpkins, squash and root vegetables and pick-your-own Christmas trees and evergreens.
Funding for the new campaign comes from an $18,550 grant to the Watershed Agricultural Council (Council) from New York State Department of Agriculture & Markets through the United States Department of Agriculture (USDA) Specialty Crop Block Grant Program. "Specialty crops are incredibly valuable to New York State's economy, environment and quality of life," said NYS Department of Agriculture & Markets Commissioner Darrel Aubertine. "Locally produced fruits, vegetables and other edible specialty crops offer the State's residents -- of all ages -- healthy and delicious options for a diverse and nutritious diet."
The Council is working with Kingston-based CRSR Designs on the campaign that includes ads inEdible Hudson Valley, Catskill Mountain Region Guide, and WatershedPost.com, as well as radio spots on WAMC/AMK-FM, WDST-FM, WDLA-FM, WDHI/IYN-FM and WTBD-FM.
About Pure Catskills
Pure Catskills buy local campaign is an economic initiative of the Watershed Agricultural Council. The Council protects both the rural, land-based economy of the watershed region and the drinking water quality of over nine million people. Working with farmers, agribusinesses, forest landowners, forest industry professionals and others, the Council seeks to enhance both business profitability and environmental stewardship. It also champions the use of conservation easements as an option to keep land within a working landscape context. The Council works through partnerships with other nonprofits organizations, government agencies and community stakeholders to achieve its purpose. For more information, visit www.buypurecatskills.com or follow Pure Catskills on Facebook or Twitter.
About the Watershed Agricultural Council
The Watershed Agricultural Council is funded by The New York City Department of Environmental Protection, the U.S. Department of Agriculture, the U.S. Forest Service, and other federal and foundation sources. The Council is an equal opportunity employer and provider. For more information, visitwww.nycwatershed.org.
This Sponsored Story is paid advertising. To see more information about the business, click the link below:
|(7/3) Alt-country Gala Dance Under the Stars with Girls Guns & Glory and The Hop City Hellcats|
|(6/25) Karrin Allyson Trio (Grammy-nominated jazz)|
|The Workings of Honey Bee Hives with Will "The Bee Man"|
|Walk Among the Weeds with Marguerite Uhlmann-Bower|
|Voices of Wisdom|
|The Workings of Honey Bee Hives|
|Civil War Reenactment, June 25 & 26|
|History of the Delaware & Northern Railroad Saturday, June 11th - 2pm|
|Farmers' Market of the Week: Rosendale|
|Farmers' Market of the Week: Rock Hill|
|Farmers' Market of the Week: Delhi|
|Champion Campions of the Catskills! Pretty in Pinks Part II!|
|Pretty in Pinks! Catskills Dianthus!|
|Bugs Inside Bugs – Andes Roundtable Talk!|
|Mustards of the Mountains!|
|Golf Tournament...an Annual Margaretville Health Foundation Event|
|Just in Time for Father's Day. . . Introducing Man Tea!|
|Tay Tea's Iced Elixirs now at Blue Bee Cafe|
|Summer on Ice - A Special Offer from Tay Tea!|
|Tay Tea Celebrates Memorial Day Weekend in Delhi!|
|Father's Day Brunch at The Old SchoolHouse Inn & Restaurant|
|Job Posting: Staff Analyst|
|Barbecue Your Breakfast! Five Reasons to Start Your Day Cooking in Your Backyard|
|CATSKILL MOUNTAIN HOUSE documentary screens at D&H Canal Museum Friday June 10|
|Final Kingston and Phoenicia trains this weekend|
|Today is the day!! Here are the events!|
|Burroughs and train travel subject of June 4 program|
|Stories from West Shokan|
|Concerts open and close History Days|
|Jay Gould: Robber baron or financial genius?|
|Zeke Lost Dog in Andes NY Please Keep An Eye Out|
|Lovingly Restored Greek Revival|
|LOCATION, VIEWS, COMFORT|
|SAVE THE DATE! AMERICAN CRAFT BEER FESTIVAL JUNE 18th AT THE ANDES HOTEL|
|6.5-ANDES CYCLE THE SKY BIKE RIDE-SUNDAY-SPONSORED BY DELAWARE OPERATIONS.|